Introduction:

Hong Lien needed to stand out in Vietnam's competitive seafood retail market, where most brands rely on generic, uninspiring packaging that fails to communicate freshness or quality. We developed a full brand identity — logo, colour system, and packaging — built around the feeling of fresh-from-the-sea simplicity. The result is a cohesive visual language that reads as friendly and trustworthy on shelf, helping Hong Lien connect with everyday consumers who want quality seafood without the guesswork.

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Deliverables:

Identity | Branding | Packaging

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Services:

Logo

Packaging

Brand Materials

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Client:

Hong Lien

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Industry:

Seafood retail | Distribution​