Rainbow is a handmade children's clothing brand specialising in embroidered garments — a product with genuine craft value that wasn't coming through in their visual presentation. We built the brand from the ground up: logo, brand materials, packaging, and product photography that put the craftsmanship front and centre. The resulting identity is warm, playful, and premium enough to support a higher price point, giving Rainbow the tools to compete in the growing Vietnamese children's fashion market.

​

Deliverables:

Identity

Branding

Packaging

​

Services:

Logo

Packaging

Brand Materials

​

Client:

Rainbow

​

Industry:

Fashion/ Distribution