Bon Appétit is a French-inspired bakery with deep history, but its visual identity had grown outdated and no longer reflected the elegance of its products. We led a full rebrand — repositioning the brand around refinement, essentiality, and French heritage — delivering a new key visual system, product packaging, and in-store POSM. The refreshed identity gave the bakery a confident, modern presence while staying true to its roots, helping it attract a new generation of customers without alienating loyal ones.

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Deliverables:

Indentity | Branding | Packaging

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Services:

Identity rebrand - key visual

Packaging

POSM

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Client:

Bakery Bon Appétit

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Industry:​

History Bakery | Services