Sunquick, a globally distributed drink concentrate present in 70+ markets, needed a localised Vietnamese campaign that captured the brand's playful, family-friendly energy while standing out in a busy FMCG retail environment. We art directed a key visual campaign — including promotional POSM, in-store displays, and seasonal advertising — centred on kids and exploration to connect with the brand's target parent and child audience. The campaign translated Sunquick's global appeal into visuals that felt genuinely local and high-energy on shelf.

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Deliverables:

Identity | Key Visual | Advertising

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Services:

Brand Materials | POSM

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Client:

Sunquick Vietnam

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Industry:

Food | Distribution